When you come to Japan to visit, you will definitely taste all kinds of authentic foods. Among them, "ramen" is an option that many people will not miss. Japanese food commentator Yamaru Riya, who is also a ramen lover. He shared a cold knowledge about Japanese ramen shops in his article.

Why are the signs of ramen shops red?

I wonder if you have noticed one thing when you go to a Japanese ramen shop to eat, that is, the signs, lamps, doors and even counters at the doors of all the shops are almost all red. There are several reasons behind

There are several reasons behind this. First of all, from the perspective of color psychology and science, the wavelength of red is longer, and is more eye-catching than other colors, which easily attracts the attention of customers, and naturally makes people feel the desire to enter.

In addition, red has the effect of stimulating appetite. Warm colors such as red and orange give people a warm and energetic feeling, which can promote the sympathetic nervous system and the middle of the brain. Therefore, if you see the restaurant using red design and warm light, it may be to let guests eat more.

Due to cultural differences in various countries, red color is a symbol of positive friendship in Japan. In Western countries, it is easy to think of danger and warning messages, which will reduce appetite. For example, in fast food restaurants, the red environment has the effect of increasing the table turnover rate and shortening the meal time of guests.

The "snack culture" after the Japanese war

From the perspective of traditional customs, do you know that Japan also has a "roadside culture"? Due to lack of material resources in Japan after the war, people often solve three meals on the street or at the festival, which are usually cheap and fast foods such as ramen, chorizo, fried noodles, etc.

At that time, roadside snacks often used red as a signature decoration. In addition to attracting people, red color is easier to obtain than other colors. Therefore, red color has become a magazine color for hot snacks, and has been used in modern restaurant brand decoration.